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Marketing

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

Jul 28, 2026 Comment on HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation

Marketing

What is a CRM data model? Objects and relationships

Jul 28, 2026 Comment on What is a CRM data model? Objects and relationships

At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using

Marketing

How AEO drives higher-intent site visitors than other channels

Jul 28, 2026 Comment on How AEO drives higher-intent site visitors than other channels

Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is

Finance

We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

Jul 28, 2026 Comment on We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

For the last few months we’ve been in hiring season at Buffer, iterating on our process as we go. We’ve tried quite a few new

Marketing

The smush

Jul 28, 2026 Comment on The smush

When new creation technologies arrive, they make the best a little worse and the bad a lot better. Desktop publishing made every local garage sale

Marketing

Less than 2 weeks in: I gave an AI the keys to Oktopost

Jul 28, 2026 Comment on Less than 2 weeks in: I gave an AI the keys to Oktopost

Why it matters Starting a new marketing role usually means spending your first few weeks learning systems, understanding processes, and trying not to break anything.

Marketing

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

Jul 28, 2026 0
Marketing

What is a CRM data model? Objects and relationships

Jul 28, 2026 0
Marketing

How AEO drives higher-intent site visitors than other channels

Jul 28, 2026 0
Finance

We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

Jul 28, 2026 0
Marketing

The smush

Jul 28, 2026 0
Marketing

Less than 2 weeks in: I gave an AI the keys to Oktopost

Jul 28, 2026 0
Marketing

Marketing Fireworks: The Increasing Importance of B2B Influencer Marketing

Jul 4, 2022 adminComment on Marketing Fireworks: The Increasing Importance of B2B Influencer Marketing

As our U.S. readers celebrate the Fourth of July holiday with summer gatherings and fireworks,

News

Should you use misspelled keywords on your website?

Jul 4, 2022 adminComment on Should you use misspelled keywords on your website?

To increase organic traffic, you will naturally draw more towards SEO, so choosing the right

News

B2B Marketing News: Top B2B Marketing & Sales Consolidation Obstacles, Twitter’s Branded Likes, Video Spending Soars, & Google’s New Page Experience Features

Jul 1, 2022 adminComment on B2B Marketing News: Top B2B Marketing & Sales Consolidation Obstacles, Twitter’s Branded Likes, Video Spending Soars, & Google’s New Page Experience Features

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Google

Marketing

Press Play: How Marketers Who Invest in B2B Video Earn Greater ROI

Jun 29, 2022 adminComment on Press Play: How Marketers Who Invest in B2B Video Earn Greater ROI

How is B2B video marketing continuing its ascendancy and generating greater return-on-investment (ROI) than ever,

Marketing

10 Tips for Success with B2B Marketing on Twitter

Jun 28, 2022 adminComment on 10 Tips for Success with B2B Marketing on Twitter

Marketing is a critical function for a B2B organization of any size. Whether there are five employees or 50,000, businesses must master how to connect and engage potential customers. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. […]

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Posts

  • HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?
  • What is a CRM data model? Objects and relationships
  • How AEO drives higher-intent site visitors than other channels
  • We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How
  • The smush
Marketing

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

Jul 28, 2026 0
Marketing

What is a CRM data model? Objects and relationships

Jul 28, 2026 0
Marketing

How AEO drives higher-intent site visitors than other channels

Jul 28, 2026 0
Finance

We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

Jul 28, 2026 0
Marketing

The smush

Jul 28, 2026 0
Marketing

Less than 2 weeks in: I gave an AI the keys to Oktopost

Jul 28, 2026 0
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