Special event club

Every marketing leader is being told that AI agents in social media and marketing will increase productivity. Far fewer are asking a more important question:

We have more agency and choice than we know. And sometimes, when the awareness of our freedom arrives, it’s too late to reclaim the opportunities

AI doesn’t always save time, and even when it does, it can leave users exhausted. AI tools are poorly matched to the needs of knowledge

Knowing how to rank in search engines and how to rank in AI search results are two different games now. As of early 2026, BrightEdge

[A long riff on book publishing with (perhaps) wide applicability to your work as well.] Publishing is different from writing—it’s the hard work of creating