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Marketing

In search of a bargain

Nov 10, 2026 Comment on In search of a bargain

The ebook of The Knot is on sale today for less than $5 in the US. Thanks for checking it out. Also, here’s a preview

Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 Comment on AEO benchmarking: What market data reveals about AI search

AEO benchmarking measures your brand’s AI search visibility against competitors and market trends. It tells you whether a change in your visibility comes from the

Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 Comment on How to use AI to write a blog post (that isn’t slop)

Like a hammer or even a hair dryer, AI is just a tool. It needs to be wielded skillfully by an expert to achieve greatness.

Marketing

Bad employees/bad bosses

Nov 10, 2026 Comment on Bad employees/bad bosses

When an organization is struggling, it’s tempting for the boss to blame the team. I’m not sure the evidence supports this. After all, other similar

Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 Comment on Social Listening Data: What to Actually Do With It

The big picture We set up a broad query in Oktopost Social Listening around November sales terms and let it run. A query is a

Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 Comment on Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic

Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

How to Create a Lead Generation Website: 9 Simple Optimizations

Dec 1, 2023 Comment on How to Create a Lead Generation Website: 9 Simple Optimizations

Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as

Marketing

6 Social Selling Tools to Consider

Dec 1, 2023 Comment on 6 Social Selling Tools to Consider

If you’re like many people, you’ve likely been tempted to impulsively buy a pull out

Marketing

Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)

Dec 1, 2023 Comment on Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)

I’m willing to bet that you, as a marketer, you have experience with email marketing

News

Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Dec 1, 2023 Comment on Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

B2B Multichannel Marketing: Top Channels, Trends, and Challenges 57 percent of B2B marketers have said

Finance

I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

Dec 1, 2023 Comment on I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

As part of my comprehensive Buffer onboarding — which had me up and running at

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Posts

  • In search of a bargain
  • AEO benchmarking: What market data reveals about AI search
  • How to use AI to write a blog post (that isn’t slop)
  • Bad employees/bad bosses
  • Social Listening Data: What to Actually Do With It
Marketing

In search of a bargain

Nov 10, 2026 0
Marketing

AEO benchmarking: What market data reveals about AI search

Nov 10, 2026 0
Marketing

How to use AI to write a blog post (that isn’t slop)

Nov 10, 2026 0
Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
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