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The traditional B2B funnel isn’t just dying, it’s being rewritten by LLMs as a B2B marketing AI strategy that prioritizes brand equity and discoverability. Lisa

New technology often upends the careers of experienced professionals. When the Mac offered typesetting to the masses, typographers were incensed. They had grown up with

AEO metrics every marketer should track in 2026 Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately

Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B

A video I posted to Instagram on a whim hit 110,000 views this month. I originally made it for LinkedIn as part of my content