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Marketing

The Real AI Race Isn’t About Models or Data. It’s About Context.

Apr 9, 2026 Comment on The Real AI Race Isn’t About Models or Data. It’s About Context.

Every company I talk to right now is convinced they have an AI problem. Their AI writes emails nobody responds to. It researches accounts and

Marketing

AEO strategy for SaaS: 6 tactics that convert prospects into trials

Apr 9, 2026 Comment on AEO strategy for SaaS: 6 tactics that convert prospects into trials

An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and

Marketing

What is dark social in B2B marketing? How to measure the unmeasurable

Apr 9, 2026 Comment on What is dark social in B2B marketing? How to measure the unmeasurable

Key takeaways: Dark social refers to private, untracked sharing of content in channels like Slack, email, and DMs. It represents a substantial share of B2B

Marketing

Attention and effort

Apr 9, 2026 Comment on Attention and effort

The door-to-door salesperson had no leverage. If he was at your door, he wasn’t at anyone else’s door. Every minute you spent with him was

Marketing

The ecard virus

Apr 8, 2026 Comment on The ecard virus

Three of my friends got hacked this week. You get an ecard and click. It asks you to log in to your email. Boom, done.

Finance

Replying to Your Comments on Facebook Boosts Engagement

Apr 8, 2026 Comment on Replying to Your Comments on Facebook Boosts Engagement

Facebook is a new frontier for me. I’ve been having loads of fun over the past few months experimenting with the shiny new features Facebook

Marketing

The Real AI Race Isn’t About Models or Data. It’s About Context.

Apr 9, 2026 0
Marketing

AEO strategy for SaaS: 6 tactics that convert prospects into trials

Apr 9, 2026 0
Marketing

What is dark social in B2B marketing? How to measure the unmeasurable

Apr 9, 2026 0
Marketing

Attention and effort

Apr 9, 2026 0
Marketing

The ecard virus

Apr 8, 2026 0
Finance

Replying to Your Comments on Facebook Boosts Engagement

Apr 8, 2026 0
Finance

Selling A Premium Product Is About More Than Its Price

Jan 6, 2020 adminComment on Selling A Premium Product Is About More Than Its Price

One of the hardest things in business is to work out what price to charge

Marketing

Designing Multi-Purpose Content

Sep 2, 2019 adminComment on Designing Multi-Purpose Content

Publishers can do more with content when content is able to serve more than one

News

AdWords AI Will Auto-Generate Then Auto-Launch Fun New Ads

Mar 29, 2018 adminComment on AdWords AI Will Auto-Generate Then Auto-Launch Fun New Ads

In late April Google will start offering (forcing) a new tool letting artificial intelligence generate

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Posts

  • The Real AI Race Isn’t About Models or Data. It’s About Context.
  • AEO strategy for SaaS: 6 tactics that convert prospects into trials
  • What is dark social in B2B marketing? How to measure the unmeasurable
  • Attention and effort
  • The ecard virus
Marketing

The Real AI Race Isn’t About Models or Data. It’s About Context.

Apr 9, 2026 0
Marketing

AEO strategy for SaaS: 6 tactics that convert prospects into trials

Apr 9, 2026 0
Marketing

What is dark social in B2B marketing? How to measure the unmeasurable

Apr 9, 2026 0
Marketing

Attention and effort

Apr 9, 2026 0
Marketing

The ecard virus

Apr 8, 2026 0
Finance

Replying to Your Comments on Facebook Boosts Engagement

Apr 8, 2026 0
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