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Marketing

Attention and effort

Apr 9, 2026 Comment on Attention and effort

The door-to-door salesperson had no leverage. If he was at your door, he wasn’t at

Marketing

The ecard virus

Apr 8, 2026 Comment on The ecard virus

Three of my friends got hacked this week. You get an ecard and click. It

Marketing

Loop Marketing vs. traditional marketing: What’s the difference?

Apr 8, 2026 Comment on Loop Marketing vs. traditional marketing: What’s the difference?

Two-thirds of marketers say that marketing has changed more in the past three years than

Marketing

Marketing forecast fundamentals every growth team needs

Apr 8, 2026 Comment on Marketing forecast fundamentals every growth team needs

A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical

Marketing

Knowing About AI Isn’t Enough. Here’s How to Actually Use It.

Apr 8, 2026 Comment on Knowing About AI Isn’t Enough. Here’s How to Actually Use It.

Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe

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