Brand optimization: What it is and why your AI visibility depends on it
Consistency is key to achieving any goal. Want to learn to play the piano? Practice
AI content optimization: How to get found in Google and AI search in 2026
I’ve spent most of the last 10 years writing, managing, and improving content to reach
Redundancy and resilience
If it’s important, don’t ask the team to try harder. Instead, create the conditions for
“Buyability” Isn’t Really New, But It Is Really Important
For the past several months, I’ve been following developments relating to a research and thought
Long odds and unseen differences
“The odds of winning the lottery are the same whether you buy a ticket or