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Marketing

Build a better alternative to Black Friday

Nov 28, 2025 Comment on Build a better alternative to Black Friday

About thirty years ago, Jerry Shereshewsky invented “Cyber Monday” as an alternative to Black Friday.

Marketing

Gratitude and empathy

Nov 27, 2025 Comment on Gratitude and empathy

Empathy is difficult. I’m not you, I can’t imagine the path you’ve traveled, the stories

Marketing

The Prompt Decks are now available

Nov 26, 2025 Comment on The Prompt Decks are now available

We hit 500% of our Kickstarter goal, and they’re now available to the public. A

Marketing

Forget B2B or B2C: It’s time for B2H

Nov 26, 2025 Comment on Forget B2B or B2C: It’s time for B2H

This pains me greatly to say, but: That typo in your last campaign may have

Marketing

The Hotel California (and subscriptions)

Nov 25, 2025 Comment on The Hotel California (and subscriptions)

Every day, this blog is automatically echoed on my Linkedin channel. Over the last few

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Posts

  • AI citation tracking: How to track (and grow) AI engine citations
  • Courage vs. excuses
  • A practical approach to B2B social-sourced pipeline metrics and attribution
  • Generative engine optimization KPIs that actually matter for marketing teams
  • Ghost-busting Generative AI
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