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Marketing

Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)

Oct 23, 2023 Comment on Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)

Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram

Marketing

Late-stage technocrats

Oct 23, 2023 Comment on Late-stage technocrats

Water flows downhill, and tech solves the easy problems first. After the launch of Amazon

Marketing

[Book Review] A Must-Read Explanation of the Science Behind Why People Buy

Oct 22, 2023 Comment on [Book Review] A Must-Read Explanation of the Science Behind Why People Buy

Source:  John Wiley & Sons The most basic goal of marketing is to influence customer

Marketing

Emotional labor and its consequences

Oct 22, 2023 Comment on Emotional labor and its consequences

Forty years ago, Arlie Russell Hochschild wrote about emotional labor. The work that frontline employees

Marketing

Complex or complicated?

Oct 21, 2023 Comment on Complex or complicated?

Complicated problems have a solution, and the solution can often be found by breaking the

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