[Book Review] A Must-Read Explanation of the Science Behind Why People Buy
Source: John Wiley & Sons The most basic goal of marketing is to influence customer
Emotional labor and its consequences
Forty years ago, Arlie Russell Hochschild wrote about emotional labor. The work that frontline employees
Complex or complicated?
Complicated problems have a solution, and the solution can often be found by breaking the
100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]
I love a good pun. Okay, who am I kidding? I’m a big fan of
How to Map Your Ecommerce Customer Journey [Template Included]
We’ve discussed how the customer journey impacts sales, service, and marketers. But one segment that