Which LinkedIn metrics actually matter in B2B marketing? Beyond likes and shares
Key takeaways: • Move beyond vanity metrics like likes and shares: focus on account-relevant reach,
The second thing
It’s useful and satisfying to have people go along with your wishes and your taste.
10 account-based marketing social listening use cases that drive pipeline
Key takeaways: AI-powered social listening reveals actionable buying signals, such as intent surges, stakeholder changes,
Value creation, bullshit jobs and the future of work
We create a job whenever someone with the authority to hire decides the value created
Best AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic