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Marketing

How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros

Mar 11, 2024 Comment on How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros

I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my

Marketing

What Businesses Get Wrong About Content Marketing in 2024 [Expert Tips]

Mar 11, 2024 Comment on What Businesses Get Wrong About Content Marketing in 2024 [Expert Tips]

The promise of inbound marketing is a lure that attracts businesses of all kinds, but

Marketing

Hiding the ‘aha’

Mar 11, 2024 Comment on Hiding the ‘aha’

The most effective persuasion happens when we persuade ourselves. The purpose of the memo or

Marketing

[Book Review] Why Marketers Should Think Like World-Class Poker Players

Mar 10, 2024 Comment on [Book Review] Why Marketers Should Think Like World-Class Poker Players

Source:  Penguin Random House The idea that marketers need to think like world-class poker players

Marketing

Preference and utility

Mar 10, 2024 Comment on Preference and utility

Taste varies. That’s why we don’t call it utility. Taste is individual preference, not absolute

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