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Marketing

Willfully uninformed

Mar 18, 2024 Comment on Willfully uninformed

Access to information used to be scarce. We ranked college libraries on how many books

Marketing

In search of incompetence

Mar 17, 2024 Comment on In search of incompetence

Learning is about becoming incompetent on our way to getting better. If you’re not open

Marketing

[Research Round-Up] The Effectiveness of AI-Generated Images for Marketing

Mar 17, 2024 Comment on [Research Round-Up] The Effectiveness of AI-Generated Images for Marketing

Source:  Shutterstock (This year, I’m devoting some of my Research Round-Up posts to academic research

Marketing

“For what purposes will it be useful?”

Mar 16, 2024 Comment on “For what purposes will it be useful?”

In 1840, at the dawn of the information age, the king of Sardinia asked Charles

Marketing

The Worst Super Bowl Ads — Avoid These Blunders

Mar 15, 2024 Comment on The Worst Super Bowl Ads — Avoid These Blunders

There’s a lot to be learned from the Super Bowl. While athletes gather new motivation

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