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Marketing

The big splash

Jan 22, 2026 Comment on The big splash

52 years ago, Apple’s 1984 ad ran on the Super Bowl. Once. It’s generally considered

Marketing

The gentlemen’s agreement that netted 210,000 subscribers. [Steal this play.]

Jan 21, 2026 Comment on The gentlemen’s agreement that netted 210,000 subscribers. [Steal this play.]

“SMASH that like button,” the host says, and your eyes roll back so far you

Marketing

Identity violation and pricing

Jan 21, 2026 Comment on Identity violation and pricing

Why do books and records have standard pricing? You’d think that a record from Miles

Marketing

Why Loop Marketing matters in 2026, according to our State of Marketing report

Jan 20, 2026 Comment on Why Loop Marketing matters in 2026, according to our State of Marketing report

HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last

Marketing

The empathy of instructions

Jan 20, 2026 Comment on The empathy of instructions

It’s difficult to write directions. A user interface, a map or a recipe all require

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