The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually
AI search behavior: What it means for your marketing strategy in 2026
AI search behavior may be causing a dip in your traffic, but it’s also sending
Rethinking famous college admissions
Even if you’re not applying, this thought experiment gives a glimpse into how the world
Suboptimal events
Any gathering of more than two people involves compromise. Embracing this fact actually increases the
Doing your job vs doing your work
If you’re not sure of the difference, you’re probably just doing your job. Perhaps, if