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Marketing

“Too complicated for people to understand”

Mar 25, 2026 Comment on “Too complicated for people to understand”

That’s a great reason to dumb things down. It’s also a trap that leads us

Marketing

Numbers and the human/computer interface

Mar 24, 2026 Comment on Numbers and the human/computer interface

If you tell me your ID number, your phone number or the wiring instructions for

Marketing

Answer engine optimization case studies that prove the ROI of AEO in 2026

Mar 23, 2026 Comment on Answer engine optimization case studies that prove the ROI of AEO in 2026

AI search is already influencing how buyers discover brands — and the results are measurable.

Marketing

Follow-through

Mar 23, 2026 Comment on Follow-through

How does the ball know? In tennis, golf or just about all ball sports, the

Marketing

“Cheaper not to care”

Mar 22, 2026 Comment on “Cheaper not to care”

This is the slogan of so many industrial behemoths and existing bureaucracies. It’s in quotation

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Posts

  • Suboptimal events
  • Doing your job vs doing your work
  • “Because you’re the cheapest”
  • How to improve email deliverability and reach more inboxes
  • Email signup forms: how to get more subscribers from every page
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