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Marketing

Two kinds of useful specifications

Nov 29, 2025 Comment on Two kinds of useful specifications

Professionals use specs to invite others to participate in the work. One kind of spec

Marketing

Build a better alternative to Black Friday

Nov 28, 2025 Comment on Build a better alternative to Black Friday

About thirty years ago, Jerry Shereshewsky invented “Cyber Monday” as an alternative to Black Friday.

Marketing

Gratitude and empathy

Nov 27, 2025 Comment on Gratitude and empathy

Empathy is difficult. I’m not you, I can’t imagine the path you’ve traveled, the stories

Marketing

The Prompt Decks are now available

Nov 26, 2025 Comment on The Prompt Decks are now available

We hit 500% of our Kickstarter goal, and they’re now available to the public. A

Marketing

Forget B2B or B2C: It’s time for B2H

Nov 26, 2025 Comment on Forget B2B or B2C: It’s time for B2H

This pains me greatly to say, but: That typo in your last campaign may have

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Posts

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  • Future of newsletters: 6 trends changing the newsletter industry in the next year
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  • Replying to Your Comments on LinkedIn Boosts Engagement by 30%
  • Simple and obvious… or nuanced and complicated?
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