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Marketing

“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

Aug 12, 2024 Comment on “This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

This week’s Masters in Marketing is near and dear to my heart, if not my

Marketing

Mediocrity and perfectionism

Aug 12, 2024 Comment on Mediocrity and perfectionism

It’s surprising to realize that they’re the same. They are both places to hide. When

Marketing

[Book Review] A Visionary System for Managing Revenue Growth

Aug 11, 2024 Comment on [Book Review] A Visionary System for Managing Revenue Growth

Source:  John Willey & Sons, Inc. “Revenue operations” has been a notable topic of conversation

Marketing

Fire inspectors

Aug 11, 2024 Comment on Fire inspectors

Running into a burning building is heroic work. Keeping buildings from burning down in the

Marketing

Living in the future

Aug 10, 2024 Comment on Living in the future

In a bad 1950s science fiction movie, you might see flying jetpacks, invisibility cloaks and

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