99% might be enough (or not)
A 100-foot long boat that’s 99% complete is going to sink before it leaves the
What happens when AI starts making decisions for you?
Every marketing leader is being told that AI agents in social media and marketing will
The gap between true and known
We have more agency and choice than we know. And sometimes, when the awareness of
How to rank in AI search results: Expert best practices
Knowing how to rank in search engines and how to rank in AI search results
Promotion, activation, conversation
[A long riff on book publishing with (perhaps) wide applicability to your work as well.]