Better vs. done
“There, it’s done.” This is the production mindset and the rule of school. Pencils down.
How to Elevate the Influence of the Marketing Function
Source: Shutterstock Many marketers believe that the marketing function in most companies doesn’t have as
Things that feel risky
Often aren’t. In fact, they might be the safest way forward.
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint — such as
The next generation of AI businesses
The first generation was built on large models, demonstrating what could be done and powering