Compared to perfect
Perfect is useful. It’s an absolute measure, a north star, a chance to improve our
Perfect is useful. It’s an absolute measure, a north star, a chance to improve our
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s
It’s been an interesting year in the marketing world. Advancements in AI and constant changes
In late 2023, I collaborated with an organization to increase its visibility and donations. We
Give credit, take responsibility Get aligned on timeframes Insist on a spec, write one, improve