Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and
Unintended consequences
…are still consequences. We’re all participants in the systems around us, and complicit in their
Thrilled to Announce…You’re Boring: Breaking Free from B2B Jargon with Chris Sheen
Chris Sheen, Director of Social at Celonis stops by the Radically Transparent podcast to tackle
B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads