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Marketing

When the Most Important Goal in B2B Marketing Is to be Remembered

Apr 13, 2025 Comment on When the Most Important Goal in B2B Marketing Is to be Remembered

Over the past several months, I’ve come to believe that we need a new operating

Marketing

Charged by the word

Apr 13, 2025 Comment on Charged by the word

In a hurried world with infinite content, it’s worth considering that you’re no longer paid

Marketing

The AI effort gap

Apr 12, 2025 Comment on The AI effort gap

It can take seven years to get a PhD. And a month to write a

Marketing

Why and how

Apr 11, 2025 Comment on Why and how

Let’s get rid of science class in school. Instead, beginning in kindergarten, we could devote

Marketing

Designed, Designy or Well-designed?

Apr 10, 2025 Comment on Designed, Designy or Well-designed?

If we create something with purpose, we’ve designed it. It’s not an accident. An axe

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