What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing is, I would
Moving toward ease
“Ease” isn’t the same as “easy.” In fact, they’re often at odds. Easy work is
AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]
Several months ago, I tested several AI logo generators and documented my experience. Then my
AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies
The future of conversion rate optimization is here — and it’s driven by AI. From
Decisions as effort
Why are we more likely to get tasks done than to take on new initiatives?