Which inbox?
It’s easier than ever to fall into an inbox mindset. There are things to do,
How one co-founder runs a zero-employee marketing agency with AI tools
Running a marketing agency used to mean juggling a small army of freelancers, risking missed
How I applied the 95-5 rule to build Gong’s brand from the ground up
When I stepped into my role as head of content at Gong, I didn’t come
What do we do when it breaks?
The unexpected happens. Systems fail, humans are unpredictable, interfaces aren’t perfect… The customer service professional
Scripts and casting
In the theatre, the play is written before casting begins. This gives the playwright freedom