How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds
Not smart vs. stupid
Not smart is a passive act, remedied with learning, experience and thought. Stupid is active,
How to Make Sustainability Marketing Effective Marketing
(This is the third of three posts discussing the use of environmental claims in marketing.
Three choices
Everything flows from the strategic decisions we make early in the process: Choose your landlord.
Diagnostics
“If it breaks, we’ll know how to fix it.” Old cars had an oil light,