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Marketing

How B2B brands can build real communities through social media

Nov 2, 2025 Comment on How B2B brands can build real communities through social media

“Community” has become a B2B marketing buzzword. Like “engagement” and “authenticity”, it sounds great in

Marketing

Living in ghost cities

Nov 2, 2025 Comment on Living in ghost cities

Cities used to die slowly. Ancient Rome, Babylon, Memphis (in Egypt) and others took generations

Marketing

The other kind of magic

Nov 1, 2025 Comment on The other kind of magic

We wait and hope for the first kind, the magic that arrives just when we

Marketing

HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]

Oct 31, 2025 Comment on HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]

The inbox is having her moment again. Newsletters have made a full-blown comeback, and the

Marketing

Scams at scale

Oct 31, 2025 Comment on Scams at scale

The first things humans invented, before fire, the wheel or baked brie, was trust. Trusting

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