How B2B brands can build real communities through social media
“Community” has become a B2B marketing buzzword. Like “engagement” and “authenticity”, it sounds great in
“Community” has become a B2B marketing buzzword. Like “engagement” and “authenticity”, it sounds great in
Cities used to die slowly. Ancient Rome, Babylon, Memphis (in Egypt) and others took generations
We wait and hope for the first kind, the magic that arrives just when we
The inbox is having her moment again. Newsletters have made a full-blown comeback, and the
The first things humans invented, before fire, the wheel or baked brie, was trust. Trusting