Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light
What does it want?
A useful way to understand an evolved organism or system is to ask what it
After the chores
Each day, I have about 8 hours of tasks to do. Empty the dishwasher, bring
Contagious emotions
Emotions are personal and most of the time, we can put effort into creating them
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are