Skepticism, surprise and resistance
Every important medical innovation of the last five hundred years has been ridiculed, undermined and
Rebranding starts with listening (AI can help), with Michael Yehoshua
Rebrands don’t fail because of bad design. They fail because marketers stop listening. Learn how
On the hiring line
There have always been two sides: Hiring people to do tasks and jobs, or hoping
The 2025 B2B Marketing Innovation Award Winners
It’s time to celebrate the campaigns that redefined what’s possible in B2B marketing, with the
Insulation > power
When energy is cheap, people build buildings that are poorly insulated. It’s faster and cheaper