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Marketing

More trouble than it’s worth

Feb 1, 2026 Comment on More trouble than it’s worth

This is the hallmark of projects that turn out to be worth doing. The trouble

Marketing

How to build an irresistible employer brand with social advocacy

Feb 1, 2026 Comment on How to build an irresistible employer brand with social advocacy

A strong employer brand is your reputation as a great place to work, and directly

Marketing

The infinite tail

Jan 31, 2026 Comment on The infinite tail

The Long Tail was a profound cultural insight. When we created YouTube, Amazon, Roon, recipe

Marketing

Email marketing automation tools: How to choose in 2026

Jan 30, 2026 Comment on Email marketing automation tools: How to choose in 2026

Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails.

Marketing

AI ads are neither

Jan 30, 2026 Comment on AI ads are neither

Neither AI nor ads. The problem started with search, and was weaponized by Amazon. Display

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