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Predictions, prescriptions and systems change

May 26, 2026 Comment on Predictions, prescriptions and systems change

Moore’s Law was stated 60 years ago, but it only became a law once its

Marketing

How to define employee advocacy ROI for enterprise B2B organizations

May 26, 2026 Comment on How to define employee advocacy ROI for enterprise B2B organizations

Key takeaways: Employee advocacy ROI in B2B must be defined by its direct impact on

Marketing

How to optimize for AI overviews (AIOs): A complete 2026 playbook

May 25, 2026 Comment on How to optimize for AI overviews (AIOs): A complete 2026 playbook

Google AI Overviews appear in Google Search results for a growing share of queries, and

Marketing

How to rank in AI Overviews on Google and beyond

May 25, 2026 Comment on How to rank in AI Overviews on Google and beyond

Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL).

Marketing

Laughing at you behind your back

May 25, 2026 Comment on Laughing at you behind your back

If that’s not happening, it’s possible you’re not being bold enough, generous enough or creative

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Posts

  • 99% might be enough (or not)
  • What happens when AI starts making decisions for you?
  • The gap between true and known
  • Why is using AI so exhausting? 
  • How to rank in AI search results: Expert best practices
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