Jennifer Gutman on Who to Onboard First for a Healthy Employee Advocacy Program
Jennifer Gutman, Director of Social Strategy at Oktopost takes on employee advocacy. Listen to the
Why MPP is Good for the Future of Email
When Apple announced Mail Privacy Protection, earlier this year, it threw marketers into a bit…
Inside the Partnership Marketing System That’s Helped Rajiv Nathan Nearly 2x His Business in 2021
What if you could not make a single additional sale for the rest of 2021…
The #1 Lead Generation Method for Coaches (and 12 Ways to Execute It)
Want to know the #1 reason why coaching businesses fail? Not enough leads. There are two
How to Build a Lead Qualification Framework
Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Nestled within that challenge is an even more daunting task: finding enough qualified leads. Any good B2B marketing campaign will attract the attention and leads but at […]