Investments

In today’s hyper-connected digital landscape, the importance of social media branding cannot be overstated. It’s

When Maddy McAllister started her social-impact jewelry company, she thought her mission alone would draw in customers. But she quickly realized they cared more about the quality of the product. Here’s how she turned the business around to have a deeper impact in the long run.

Kat Boogaard has a freelance writing business many people dream of, bringing in more than $300K in revenue last year. But this year, she’s intentionally scaling back. Here’s why, plus the lessons she’s learned about redefining success.

As a B2B marketer, there’s no doubt you occasionally find yourself scratching your head and wondering, “How is it that so many leads seem to be slipping through my fingers?” The answer lies in better understanding B2B buying habits. Today’s technology-connected B2B buyers demand a cross-channel experience. They expect a level of personalization in marketing […]

When it comes to email marketing, you probably spend most of your time thinking about