I bought a snack food the other day, and was disappointed to discover that the thing inside the container had little in common with the picture on the front. It was pallid, lifeless and drab.
The marketer who decided to improve the picture was making a choice, one with consequences. When you choose to disappoint a customer later so you can make a sale right now, you’ve also chosen to create disappointment for a living.
If you’re not proud of it, don’t serve it. Improving the image on the package shouldn’t be a substitute for making something people want to buy.
