In this episode, B2B Social’s Rising 30 star Kassandra Quinn joins us to share how B2B brands can adopt B2C-style creativity, humor, and influencer collaboration to create more human, engaging social media strategies that drive measurable business results.
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Episode Summary
“B2B traditionally talks like a company instead of a person, and that just comes across really stiff… we want to speak like we’re human.”
Stop us if you’ve heard this one before: “It’s B2B, so it needs to be professional.” While that usually translates to “boring,” Kassandra Quinn, Social Media Strategist at ModSquad, is here to debunk the myth that B2B has to be stiff. With over a decade of experience across B2C and B2B, Kassandra has mastered the art of bringing “people-first” energy to the corporate feed.
In this episode, Kassandra dives into why the most successful B2B strategies mirror B2C mindsets by remembering there is always a human on the other side of the screen. She shares how she uses humor, like her “CX Nightmares” Halloween campaign featuring “ghosted customers”, to build genuine trust and relatability. We also tackle the evolving world of B2B influencer marketing; Kassandra explains why the “practitioner-influencer” is the new gold standard for building authority within niche communities.
Whether you’re struggling to speak to multiple personas or trying to navigate a complex buyer journey, Kassandra offers a masterclass in keeping the “social” in social media. She breaks down how to create content that stretches across the entire funnel and why aligning with your demand gen team is critical for translating customer pain points into thumb-stopping posts.
Hot Topics:
How to bring B2C energy into B2B content (without losing credibility)
What B2B influencer marketing really looks like today, and how to do it right
A simple checklist for deciding if a trend is worth jumping on
How to create social content that works across the entire B2B funnel
Meet Kassandra
Kassandra Quinn is a seasoned social media professional with over a decade of experience across social media, content management, and consumer marketing.
She specializes in social media marketing, executive communications, employee advocacy, and influencer outreach, with hands-on experience across both B2B and B2C. She’s especially passionate about using social media to build brand authority and create meaningful connections with audiences.
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