The Black Friday + Cyber Monday Survival Guide

Download Your Playbook for a Multi-Million Dollar Weekend

Proven strategies from 9 industry-leading platforms responsible for $50M+ in BFCM sales; all in one free 66-page guide.

Most brands lose money during BFCM; not because their products aren’t good, but because they entered unprepared.

When traffic spikes 300%, ad costs double, and every competitor is screaming “40% off,” the winners aren’t the ones with the biggest discounts.

They’re the ones with:

Systems that scale without breaking
Conversion funnels optimized before the rush
Retention engines that turn weekend buyers into year-round customers

The difference between a record-breaking weekend and a profit-draining disaster? Preparation.

Built by the Platforms Powering 30,000+ Stores This BFCM

We brought together the teams behind TxtCart, Heatmap, Alia Popups, Chargeflow, Campaign Monitor, Growave, Platter, Atlas, and New Seas to create something no single platform could:

A complete, battle-tested system for BFCM success.

This isn’t theory. Every tactic inside has been validated across millions of dollars in merchant revenue; and we’ve organized it into a framework you can implement in days, not weeks.

Inside The 66-Page Playbook, You’ll Discover:

Chapter 0: Pre-BFCM Infrastructure Build your tech stack, offers, and contingency plans 2–3 weeks before traffic hits

Chapter 1: Acquisition ; Bringing Traffic That Buys

SEO strategies that drove $213K in new BFCM revenue (case study included)
Influencer playbooks that turn micro-creators into your best ads
Email & SMS sequences that warm audiences before the sale drops

Chapter 2: Conversion ; Turning Clicks Into Cash

How to launch and test products 3× faster (Atlas case study: $70K in 30 days)
UX friction fixes that lifted revenue 6.67% in one week (Modern Gents case study)
AOV optimization tactics that work without killing conversion rates

Chapter 3: Retention ; Turning One Sale Into Many

Email automation that drove +80% subscriber growth (Monica Vinader case study)
Conversational SMS that recovered $1.84M during BFCM (Joyride Harness case study)
Loyalty programs that increase LTV by 89% (Way of Wade case study)

Chapter 4: Real-Time Monitoring Know exactly what to track, when to react, and how to fix issues before they compound

Chapter 5: Fraud Protection Stop chargebacks before they hit and recover revenue you’ve already earned (HexClad case study: +59% recovery rate)

Chapter 6: Post-BFCM Scale Turn your busiest weekend into your most profitable quarter; not just your busiest 72 hours

Download Your Playbook for a Multi-Million Dollar Weekend

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