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Highlights from today’s newsletter:
š February’s standout marketing moments
šļø The Retail Media shift no oneās talking about
š§ Deep learning redefines advertising strategies
EDITORāS PICK
#RETAIL MEDIA AND CREATOR PARTNERSHIPS
The New Power Players in Digital CommerceāRMN and the Creator Economy
Retailers are selling influence now. As Retail Media Networks transform into full-scale media businesses, brands are turning to creators to drive real revenue, not just awareness.
But throwing money at influencers is not enough. The smartest brands are integrating creators into data-driven, performance marketing strategies that actually move the needle. This is where first-party data meets real consumer trust.
READ THE FULL INSIGHTS HERE
#EVENT INSIGHTS
The ClickZ team has been on the ground at eTailātracking the biggest trends shaping retail and eCommerce marketing. Our affiliated publication, Unofficially eTail, has captured real-time insights from industry leaders, and weāre bringing you the highlights.
This is just a taste of what we uncovered. Read the full insights from Unofficially eTail and stay ahead of the curve.
WHAT WE ARE READING
AI, AR, and Subscription Models Drive eCommerce’s Market Shift
2025’s eCommerce landscape demands responsiveness to cutting-edge trends like AI integration and streamlined fulfillment solutions. Businesses must innovate with subscription-based models and engaging live-stream events.
Navigating regulation is essential as digital marketing evolves, requiring strategic foresight and adaptation for sustained industry relevance.
Leveraging AI For Buyer-Centric Strategies To Effectively Engage B2B Buyers
AI’s investment trajectory is a game-changer, set to touch $223.45 billion by 2030, urging firms towards strategic alignment. For B2B marketers, AI unlocks the potential for buyer-centric strategies, enhancing engagement and steering decisions in intricate buying landscapes. Successful integration demands precise AI protocols and workforce adaptation for enduring efficacy.
Deep Learning Redefines Advertising Strategies Amidst Evolving Privacy Regulations
Deep learning is redefining digital advertising by prioritizing precision, privacy, and performance. This technology replaces traditional user data with experience-centric strategies, facilitating real-time contextual targeting. The shift elevates campaign success while maintaining privacy, reshaping the industry’s foundation for innovative advancements in marketing outcomes.
Social Media Marketing
Prime Video & Amazon MGM Studios
Head of Social Media & Content
š Seattle, Washington, USA
TOP VOICE
šINSIGHTS FROM JACK PAXTON
šINSIGHTS FROM CHARLOTTE MAIR
WHAT WE ARE LISTENING TO
š WHATāS NEW WITH ADVERTISING
AI offers potent tools for optimizing media buying and boosting campaign efficiency, yet falters in crafting emotionally resonant content. Magic X exemplifies AI’s promise in automating ad management, while GrĆ¼ns demonstrates that strategic simplicity and relatability can powerfully engage audiences and drive brand success.
Editorial
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