About This Episode
Is your business stuck? Are you hitting a growth ceiling? Are you trying to level up and can’t figure out how to break through? For business owners and leaders, the solution usually comes down to one very important decision: Can you figure on your own by taking a DIY approach, or is it worth hiring a coach to guide you through the process?
We spoke with Brian Casey, a Lead Coach at IMPACT, to determine which decision is right for you and your business. The discussion includes how to determine the speed at which you’d like to see change/results, what to look for if you decide to hire a coach, the importance of using a proven system/framework like They Ask You Answer, setting the team up for success, and the importance of making good hires. (Especially a content manager.)
DIY vs. Coaching: Which One is Right for You?
If you have a clear strategy in place, the DIY approach might work. However, as Brian emphasized, companies that are serious about their goals and can’t afford missteps often benefit from coaching. The main reason? Speed and accountability. A coach holds you accountable, making sure you execute the right actions at the right time, minimizing mistakes, and maximizing the return on your efforts.
So, how do you decide if you should hire a coach? Ask yourself these questions:
Do you already have a structured process for content creation and marketing?
Are you confident your team has the skills to implement TAYA effectively?
How quickly do you need to see results?
Is your business ready to invest in making this a priority, even if it’s not your top focus?
When to Bring in a Coach: Faster Results, Fewer Mistakes
In many cases, businesses are better off with external support from a coach simply because it accelerates their results. Time is money, and the longer it takes to gain traction, the more opportunities—and revenue—you could be missing.
One company Brian mentions as a great example of this is Zion Springs, a wedding venue business based in Virginia. They tried the DIY route for two years but didn’t see much progress. When they finally came to IMPACT for help implementing They Ask You Answer, the results started flowing much faster. Within a few months, they were seeing substantially more qualified leads and were closing more sales. Why? Because they had the right support, not just in content creation but also in implementing analytics and understanding their buyers better.
Another critical factor in deciding whether to hire a coach is the complexity of your sales cycle. When your sales cycle is long, six months or more, you can’t afford to waste time. Every delay costs you. The bottom line, if you need to make revenue goals fast, a coach can help you speed up the process. Without one, you could be zigzagging toward your goals instead of taking a straight line.
The Real Cost: Time and People
The biggest misconception? That hiring a coach or going it alone is purely a financial decision. According to Brian, every business will have to invest either way—whether it’s in time or people. Even if you’re opting for the DIY route, They Ask You Answer requires a significant investment in personnel. You’ll need a dedicated person (or team) to own content creation and execution.
That leads to another tough question: Do you have the right people in place? If your team is inexperienced, unsure, or already stretched thin, you might not get the traction you need. Hiring a content manager is just the start. As Brian explained, “There has to be a people investment, whether you’re working with a coach or not.”
It’s about balancing that investment. Do you invest in content creators and also in coaching to guide them? Or do you have the internal talent to make things work without external help?
The One Thing To Remember
If you want your business to grow and not get stuck hitting that preverbal ceiling, make sure you’re ready to invest in your content efforts. If you want to move quickly and effectively towards your goals, hiring external help will be your best bet. If budget is a deciding factor, it may make the most sense to do it yourself. Regardless of what you decide, DIY or coaching, you need the right people and systems in place to ensure your business doesn’t get stuck.
If you’re unsure, it’s always worth starting a conversation with a coach to explore your options.
Connect with Brian Casey
Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales and helps businesses reach their ideal buyers. His experience in working with clients spans across all types of businesses in unique markets.
Check out Brian’s IMPACT Bio
Connect with Brian on LinkedIn
Keep Learning
Watch: Insourcing vs. Outsourcing, What’s Best For Your Business?
Be Inspired: The Story of ‘They Ask, You Answer’
Watch: Fire Your Agency
