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2026

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Marketing

How much extra for “not lazy”?

Sep 10, 2026 Comment on How much extra for “not lazy”?

Lazy isn’t a moral failing. It’s an economic consideration. We have limited time, limited energy

Investments

How to Audit Any Page in Under 3 Minutes with SEOquake

Sep 9, 2026 Comment on How to Audit Any Page in Under 3 Minutes with SEOquake

You’re looking at a page that should be performing better, and you want answers fast.

Marketing

How to optimize your website for AI search

Sep 9, 2026 Comment on How to optimize your website for AI search

Learning how to optimize your website for AI search is one of the hottest skills

Marketing

Two schools of thought about school

Sep 9, 2026 Comment on Two schools of thought about school

One kind of school is about culture, compliance and community. We indoctrinate kids, for better

Marketing

How to build an employee advocacy program (with room for quiet contributors)

Sep 9, 2026 Comment on How to build an employee advocacy program (with room for quiet contributors)

The use case Most employee advocacy programs are built around a single ask: post on

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Posts

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  • Claude skills vs. plugins vs. MCP connectors: A simple guide
  • Every Landing Page Comes With a Click-Worthy Social Preview
  • Things people don’t say
  • The unreliable witness
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