What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned
Scrunch vs Semrush: AI visibility or traditional SEO?
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility
Backlist confusion
The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist
The generic headline and the lazy slogan
If you can swap your slogan with a competitor’s without changing the meaning of either
Seeking a complement
One of the nicest thing you can do for someone you care about is point