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October 22, 2026

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Marketing

How to build an AI agent: from goal to live deployment

Oct 22, 2026 Comment on How to build an AI agent: from goal to live deployment

Building an AI agent is a multi-step process. Marketers need to define the agent’s task,

Marketing

The hotlist

Oct 22, 2026 Comment on The hotlist

I just built a page containing many of my books. Click on any one of

Finance

4 Analytics Features in Buffer That I Can’t Live Without

Oct 22, 2026 Comment on 4 Analytics Features in Buffer That I Can’t Live Without

I don’t just work at Buffer; I’ve been using it as a marketer for more

Marketing

The age of initiative

Oct 22, 2026 Comment on The age of initiative

We’re unprepared. In high school, the quarterback isn’t allowed to call the plays, the actor

Marketing

The Importance of Employee Advocacy for HR Teams

Oct 22, 2026 Comment on The Importance of Employee Advocacy for HR Teams

The big picture It’s almost 2027, and candidates look up a company’s people before they

Posts

  • We’re running an A/B test on human and AI involvement in hiring
  • The creep fades
  • What a B2B marketer’s job looks like once AI does the first draft
  • In search of a bargain
  • AEO benchmarking: What market data reveals about AI search
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