When B2B companies invest in employee advocacy, they are not just looking for more shares. They are looking for business impact. That means influence on pipeline, visibility into account engagement, alignment with sales, and proof that social media is contributing to revenue. DSMN8 is built to help employees share content. Oktopost is built for B2B organizations that need advocacy to sit inside a governed, measurable, and revenue-connected social strategy.
That difference shapes everything. In this article, we explore how Oktopost compares to DSMN8, why advocacy-only tools create limitations for modern B2B teams, and why a full B2B social suite delivers stronger long-term results.
Oktopost vs DSMN8: What’s the core difference?
DSMN8 focuses on one core capability: enabling employees to share company content.
For some organizations, that may be enough at the beginning. But as B2B teams mature, they quickly realize that sharing is only one part of a much larger picture. The comparison page makes this clear. Advocacy tools focus on enabling participation but fall short of supporting a full B2B social strategy.
B2B teams require publishing, governance, analytics, listening, and the ability to explain how advocacy influences accounts, opportunities, and revenue. Without those elements, advocacy becomes a surface-level activity. Posts go out. Engagement increases. But marketing and revenue leaders are left asking the same question:
What did this actually drive? Oktopost was designed to answer that question.
Connecting employee advocacy to CRM and revenue attribution
In B2B, social media is not just a brand channel. It is part of the buyer journey. Prospects engage with posts long before they fill out a form. Target accounts interact with thought leadership before they book a meeting. Employees build trust that opens the door to sales conversations.
If advocacy exists in isolation, those interactions are invisible to the wider marketing and sales engine. Oktopost connects advocacy to your marketing automation platform and CRM. That means social interactions such as clicks, comments, shares, and profile engagement can feed into lead scoring, account insights, and revenue attribution.
This is where advocacy becomes strategic. For example, companies using Oktopost have integrated social engagement into Microsoft Dynamics and Marketo to improve lead scoring and pipeline visibility. Rather than treating social as a soft metric channel, they treat it like email or website activity.
DSMN8 does not offer a full social suite with deep publishing, listening, and revenue-focused analytics. That limitation becomes clear when leadership asks for attribution reports or account-level insights. Oktopost was built specifically to serve B2B teams that need that level of visibility.
Why advocacy-only tools limit B2B growth
Advocacy-only platforms work best in lightweight environments. They enable content distribution and basic engagement tracking. But as teams scale, complexity increases.
You need:
Centralized publishing for corporate accounts
Multi-level approval workflows and governance
Advanced analytics across corporate and employee channels
Social listening to understand market and competitor conversations
Integration with CRM and marketing automation systems
Campaign tagging aligned with wider marketing efforts
The comparison page clearly highlights this gap. Advocacy tools stop short of supporting a full B2B social strategy. Oktopost brings all these elements together in one platform. Instead of managing separate systems for publishing, advocacy, analytics, and listening, B2B teams can operate from a single environment. This simplifies reporting, improves alignment across departments, and eliminates data silos.
Governance and compliance for enterprise B2B teams
Employee advocacy cannot operate without structure. Highly regulated industries such as financial services, legal, and technology need governance controls. Messaging must remain compliant. Brand guidelines must be followed. Approvals must be auditable. Oktopost provides multi-level approval workflows, banned keyword controls, campaign tagging, and structured content boards. This ensures that advocacy scales safely.
In contrast, advocacy-only tools are often optimized for ease of sharing rather than enterprise-grade governance. For B2B organizations where reputation and compliance are critical, that distinction matters.
Advanced analytics: From engagement metrics to pipeline impact
Engagement rate is useful. Reach is helpful. But neither tells the full story.
Oktopost’s Social BI and reporting capabilities allow teams to:
Compare corporate and advocacy performance
Track engagement by campaign, topic, and account
Identify which posts drive conversions
Attribute social influence to the pipeline and revenue
Align social metrics with broader marketing KPIs
This is especially important in B2B, where marketing leaders must demonstrate value to CFOs and revenue stakeholders. An advocacy-only platform typically measures participation and engagement. A full B2B suite connects engagement to business outcomes. That is the difference between reporting on activity and reporting on impact.
Publishing, advocacy, and analytics in one B2B social suite
When publishing and advocacy sit in separate tools, inefficiencies multiply. Marketing teams duplicate work. Data lives in different dashboards. Campaign tracking becomes fragmented. Reporting takes longer. Insights are incomplete. Oktopost combines publishing, advocacy, listening, and analytics in one platform.
A social media manager can create a corporate post and push it directly to the advocacy board. Campaigns can be tagged consistently across corporate and employee content. Reports can reflect the full social ecosystem, not just a single slice. This unified approach is especially valuable for lean B2B teams that cannot afford disconnected systems.
DSMN8 focuses exclusively on advocacy. That means publishing and listening must be handled elsewhere. For growing B2B organizations, that quickly becomes a limitation.
Social listening as a competitive advantage
Modern B2B marketing does not operate in isolation. Teams need visibility into:
Competitor messaging
Industry trends
Brand mentions
Share of voice
Audience sentiment
Oktopost includes social listening capabilities that complement advocacy and publishing. Insights gathered from listening can inform advocacy content strategy and campaign messaging. An advocacy-only solution does not provide that broader market context. If you want to understand how your brand is positioned against competitors and adjust your employee messaging accordingly, you need more than a sharing tool.
Scaling employee advocacy across global B2B organizations
Oktopost’s advocacy solution includes features designed for enterprise adoption:
Segmented boards for different roles or regions
AI-assisted content suggestions
Microsoft Teams and Salesforce integrations
Gamification and leaderboards
Advocate-facing analytics
Mobile app access
These features help organizations scale from small pilot groups to global programs involving hundreds or thousands of employees. More importantly, Oktopost allows advocacy to evolve alongside your broader social strategy. When your social team grows, when your campaigns become more complex, when leadership demands deeper attribution, you do not need to switch platforms. DSMN8 may support initial advocacy efforts, but it does not offer the full ecosystem required for long-term B2B growth.
Why Oktopost is built specifically for B2B organizations
One of the most important differences is focus. Oktopost was built exclusively for B2B organizations. That shapes its integrations, reporting structure, governance capabilities, and customer support model. The comparison page emphasizes that Oktopost is built for B2B teams that need advocacy to be part of a governed, measurable social strategy connected to pipeline and revenue
This B2B-first approach ensures that features align with:
Account-based marketing strategies
Long sales cycles
Complex stakeholder journeys
CRM and marketing automation workflows
Revenue attribution requirements
Advocacy-only platforms are often positioned as universal tools across industries. But B2B has unique needs. It requires depth, integration, and measurable business alignment. Oktopost delivers that specialization.
Total cost of ownership: Advocacy tool vs full social suite
At first glance, an advocacy-only solution may seem simpler.
But over time, limitations create friction:
Additional tools must be purchased for publishing or listening
Reporting becomes fragmented
Revenue attribution remains unclear
Teams waste time reconciling data
Executives question the impact of social
Switching platforms later can be costly and disruptive. Choosing a comprehensive B2B suite from the start reduces that risk. Oktopost lets you start with advocacy and expand into publishing, listening, analytics, and revenue integration without rebuilding your entire social stack.
Why B2B customers choose Oktopost over DSMN8
When B2B teams evaluate advocacy platforms, they often start with a simple question: Will this help our employees share more content? But as buying cycles become more complex and marketing accountability increases, the real question becomes: will this help us prove business impact? That shift in mindset is why customers choose Oktopost over DSMN8.
They need advocacy connected to revenue
B2B marketing leaders are under pressure to demonstrate contribution to pipeline and closed-won revenue. Vanity metrics are no longer enough. Customers choose Oktopost because it integrates with CRM and marketing automation platforms, enabling them to track how social interactions influence leads, accounts, and opportunities. Instead of reporting only on clicks and impressions, they can show how advocacy activity supports demand generation and sales engagement. With an advocacy-only platform, that connection is limited. With Oktopost, advocacy becomes part of the revenue engine.
They want one platform instead of multiple tools
As B2B organizations scale, managing publishing, advocacy, listening, and reporting across separate systems creates friction.
Customers move to Oktopost because they want a unified social environment. From one platform, they can:
Publish to corporate channels
Manage employee advocacy
Track campaign performance
Monitor competitor and brand conversations
Report on both corporate and employee metrics together
This consolidation simplifies workflows, improves data accuracy, and reduces the operational overhead that comes with disconnected tools.
They need governance and compliance.
For industries such as financial services, legal, technology, and professional services, brand governance is not optional. Customers choose Oktopost because it provides structured approval workflows, role-based permissions, campaign tagging, and content controls that support enterprise standards. Advocacy scales safely without sacrificing compliance. Advocacy-only tools often prioritize simplicity of sharing over enterprise governance. For B2B teams, that tradeoff is not acceptable.
They value advanced analytics and Social BI
Oktopost customers consistently highlight the strength of reporting and analytics. They can drill down into campaign performance, compare corporate and advocacy engagement, identify which content resonates with target accounts, and connect social signals to business outcomes. This depth of insight enables smarter content strategies and stronger alignment between marketing and sales.
An advocacy-only tool may tell you how many employees shared a post. Oktopost tells you which accounts engaged, which campaigns drove conversions, and how social contributes to pipeline.
They are building long-term B2B strategies
Many organizations begin with a small advocacy pilot. But as programs succeed, expectations grow.
Customers choose Oktopost because they know their needs will evolve. They want a platform that can support:
Regional expansion
Multiple product lines
Account-based marketing initiatives
Executive advocacy programs
Cross-department collaboration
Rather than outgrowing their tool and needing to switch later, they invest in a platform built specifically for B2B growth from day one.
They want a true B2B partner
Oktopost is designed exclusively for B2B organizations. That focus is reflected in its integrations, reporting structure, governance capabilities, and customer support.
Customers do not just purchase software. They gain access to a team that understands the complexity of B2B marketing, long sales cycles, and the need for measurable impact. That specialization makes a difference.
For companies that see social media as a strategic business channel rather than a standalone engagement tactic, Oktopost offers the depth, structure, and revenue alignment that advocacy-only tools cannot match. In the end, customers choose Oktopost over DSMN8 because they are not looking for more shares. They are looking for measurable growth.
Oktopost vs DSMN8: Choosing revenue impact over activity
If your goal is simply to increase the number of employee shares, an advocacy-only platform may meet that need.
But if your goal is to:
Connect social to pipeline
Measure account engagement
Align marketing and sales
Govern brand messaging
Centralize publishing and reporting
Build a scalable B2B social engine
Then you need more than advocacy alone.
Oktopost is not just an advocacy tool. It is a full B2B social suite designed to help organizations drive engagement, measure success, and link social media to revenue growth.
Advocacy without business impact limits B2B growth
With Oktopost, advocacy becomes a strategic revenue lever inside a complete, measurable, and governed B2B social strategy.
That is the difference between activity and impact.
Oktopost vs DSMN8: Quick comparison summary
Oktopost and DSMN8 both support employee advocacy, but they serve different levels of B2B social maturity.
DSMN8 is an employee advocacy tool focused primarily on content sharing and engagement tracking.
Oktopost is a full B2B social media management suite that combines publishing, advocacy, social listening, advanced analytics, governance controls, and CRM-based revenue attribution.
For B2B organizations that need to:
Connect social media to pipeline and revenue
Integrate with HubSpot, Salesforce, Marketo, or Microsoft Dynamics
Manage corporate publishing and employee advocacy together
Track account-level engagement
Maintain enterprise governance and compliance
Oktopost provides a more comprehensive solution designed specifically for B2B growth.
If your goal is simple content amplification, DSMN8 may be sufficient.
If your goal is measurable revenue impact from social media, Oktopost is built to deliver that outcome.
