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January 2, 2026

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Investments

Fashion AI SEO: How to Improve Your Brand’s LLM Visibility

Jan 2, 2026 Comment on Fashion AI SEO: How to Improve Your Brand’s LLM Visibility

AI chat is changing how people shop for fashion — fast. Before AI, buying something

Marketing

Marketing efficiency ratio: How to calculate and improve yours

Jan 2, 2026 Comment on Marketing efficiency ratio: How to calculate and improve yours

The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent.

Marketing

Bottlenecks

Jan 2, 2026 Comment on Bottlenecks

An essential feature of every bottle is the neck. No neck, no bottle. There are

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  • The unreliable witness
  • New: Build Claude dashboards with your Oktopost data
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  • [Research Round-Up] New Insights on Blog Performance and Blogging Practices
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