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2025

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Marketing

Two kinds of confrontations

Oct 3, 2025 Comment on Two kinds of confrontations

When we win by having someone else lose, we set up a conflict. It’s clear,

Investments

ChatGPT Shopping: How to Get AI to Recommend Your Products

Oct 2, 2025 Comment on ChatGPT Shopping: How to Get AI to Recommend Your Products

ChatGPT recommends products — complete with photos, pricing, and purchase links — to its 700

Investments

Audience Research: How to Know What Your Buyers Really Want

Oct 2, 2025 Comment on Audience Research: How to Know What Your Buyers Really Want

If I had a dollar for every time someone said “know your audience,” I could

Marketing

Here’s exactly how the HubSpot blog team uses AI

Oct 2, 2025 Comment on Here’s exactly how the HubSpot blog team uses AI

I’m going to be real with you: I’m exhausted. We blinked, and it felt like

Marketing

Reciprocity

Oct 2, 2025 Comment on Reciprocity

Our biggest commitments, the things we are most dedicated to, rarely pay us back in

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Posts

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  • Building systems of trust in the age of AI while staying human at heart
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