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2025

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Marketing

The shard moment of transition

Nov 30, 2025 Comment on The shard moment of transition

When a new technology arrives, it appears unpolished, ill-formed and a bit wonky. As it

Marketing

Two kinds of useful specifications

Nov 29, 2025 Comment on Two kinds of useful specifications

Professionals use specs to invite others to participate in the work. One kind of spec

Investments

How Ecommerce Brands Actually Get Discovered In AI Search

Nov 28, 2025 Comment on How Ecommerce Brands Actually Get Discovered In AI Search

AI search is reshaping how ecommerce brands get discovered. One week, your products show up

Marketing

Build a better alternative to Black Friday

Nov 28, 2025 Comment on Build a better alternative to Black Friday

About thirty years ago, Jerry Shereshewsky invented “Cyber Monday” as an alternative to Black Friday.

Marketing

Gratitude and empathy

Nov 27, 2025 Comment on Gratitude and empathy

Empathy is difficult. I’m not you, I can’t imagine the path you’ve traveled, the stories

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Posts

  • How to use the psychology of color in marketing to increase your results
  • The relentless math of the long tail
  • I Had 1,000+ Pokémon Cards to Sell — So I Built an App That Lists Them in My Store and Promotes Them via Buffer
  • Degrees of freedom
  • The nature of launch day
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