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2025

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Marketing

Confusing good luck with skill

Aug 27, 2025 Comment on Confusing good luck with skill

If 1,000 people toss a fair coin three times, 125 of them will get three

Marketing

Don’t just grow to grow: Real talk from a serial founder

Aug 27, 2025 Comment on Don’t just grow to grow: Real talk from a serial founder

There are some lessons you only learn when life hits you hard. This week’s master

Investments

Your B2B Content Doesn’t Have to Be Boring – Learn to Tell a Good Story 

Aug 26, 2025 Comment on Your B2B Content Doesn’t Have to Be Boring – Learn to Tell a Good Story 

Let’s bust a myth right out of the gate: B2B doesn’t have to mean “Boring-to-Boring.”

Marketing

Voice is the new logo: Why your brand’s tone matters more than ever

Aug 26, 2025 Comment on Voice is the new logo: Why your brand’s tone matters more than ever

A few years ago, I was in charge of presenting a big marketing strategy deck

Marketing

Mirrors and hats

Aug 26, 2025 Comment on Mirrors and hats

No one buys a hat without looking at themselves in a mirror first. Ever. There

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Posts

  • What Is Agentic Search? (And Why SEOs Need to Pay Attention)
  • Is it sciatica?
  • How do you build a B2B social media dashboard that ties to pipeline? Best practices for revenue attribution
  • The Petrillo complications
  • The book of concern
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