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December 2025

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Marketing

Use the Ick to Create Better Marketing

Dec 1, 2025 Comment on Use the Ick to Create Better Marketing

Our expert this week has a few hot takes.  Here’s one: “Any marketer that says

Finance

How I Prepared My Social Media for an Extended Medical Leave

Dec 1, 2025 Comment on How I Prepared My Social Media for an Extended Medical Leave

As a freelancer, I always wondered, “What would happen if I needed to take an

Marketing

Rehearsing emotional state

Dec 1, 2025 Comment on Rehearsing emotional state

If you walk into the Parthenon or paddle at dawn on Joe Lake, it’s easy

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Posts

  • Courage vs. excuses
  • A practical approach to B2B social-sourced pipeline metrics and attribution
  • Generative engine optimization KPIs that actually matter for marketing teams
  • Ghost-busting Generative AI
  • Is your brand LLM-ready? The death of the funnel with Lisa Vecchio 
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