Ever wonder why handing over cash feels different than swiping a card? Or why tapping your phone to pay barely registers at all? It’s not just psychological. Spending money actually activates pain centers in your brain. And here’s the kicker: newer payment methods are specifically designed to reduce that pain, making it easier than ever […]
The post The Pain of Paying: Why Spending Money Literally Hurts appeared first on Neuromarketing.
