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June 2025

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Marketing

Education is free, learning is expensive

Jun 28, 2025 Comment on Education is free, learning is expensive

That’s a complete reversal of how it used to be. Colleges used to be measured

Marketing

Here are the most popular AI video tools that are actually worth your time

Jun 27, 2025 Comment on Here are the most popular AI video tools that are actually worth your time

My son and I were recently watching some AI-generated videos when he suddenly stopped and

Marketing

As hot as possible

Jun 27, 2025 Comment on As hot as possible

At sea level, water boils at 100 degrees C. It doesn’t matter how much more

News

“You Do Life, We Do Laundry”: Dirt Is Good’s Global VP of Marketing on Culture, Technology, and Leading with Brand Essence

Jun 27, 2025 Comment on “You Do Life, We Do Laundry”: Dirt Is Good’s Global VP of Marketing on Culture, Technology, and Leading with Brand Essence

When Dirt Is Good (Persil in the UK and OMO in Brazil) arrived at SXSW

News

5 Steps To Create an Effective YouTube Marketing Strategy

Jun 27, 2025 Comment on 5 Steps To Create an Effective YouTube Marketing Strategy

It wasn’t long ago that business leaders asked, “Should we be on YouTube?” In 2025,

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  • Facts and feelings
  • Buyers have already decided before you know they exist
  • How to Win With Buyers Before They Become Buyers
  • The urgency paradox
  • Freedom
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