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Highlights from today’s newsletter:
🎨 Why most brands get creatives wrong (and how to fix it)
📊 The most effective influencer campaigns are built on fit, not fame
👁️ Visual rules to make you stop scrolling
EDITOR’S PICK
#SEO BEST PRACTICES
How to Train ChatGPT to Recommend Your SaaS Brand
Want ChatGPT to recommend your SaaS brand—without spending a cent?
This guide breaks down how to train large language models to associate your brand with high-intent queries. It’s not about gimmicks or keywords. It’s about structured messaging, contextual density, and owning the language your ICPs use.
READ THE FULL INSIGHTS HERE
WHAT WE ARE READING
Can the CMO Ever Be Replaced by a Piece of Kit?
While AI and automation are transforming marketing leadership, CMOs remain indispensable for defining brand purpose, forging emotional connections, and providing vision that technology cannot replicate.
The role is shifting from execution to orchestration, requiring fluency in data, creativity, and technological systems. Marketers who adapt to these tools gain relevance, but human judgment, insight, and relationship-building remain essential for competitive, differentiated brands.
In Graphic Detail: How AI is changing search and advertising
AI agents are transforming search and advertising by becoming essential intermediaries in digital consumer journeys, prompting marketers to shift from traditional paid ads to optimizing AI-driven content, product feeds, and direct agent integrations.
Marketers must understand evolving search behaviors and prepare foundational strategies to adapt effectively. AI agents present both challenges and opportunities for targeting, personalization, and consumer trust in eCommerce and beyond.
The Most Effective Influencer Campaigns Are Built on Fit, Not Fame
The most effective influencer campaigns hinge on brand-audience fit, not celebrity, integrating macro, mid-tier, and micro-tier creators for targeted reach and higher engagement.
Brands prioritizing audience alignment, authentic storytelling, and deliberate scaling yield stronger business outcomes. Marketers benefit by treating influencer marketing as a core, insight-driven pillar within broader brand strategies.
🎟️ Your Invite to The Lead Summit 2025 — On Us
The Lead Summit is where iconic brands, high-growth disruptors, and cutting-edge tech come together to shape the future of commerce, marketing, and innovation.
As an official partner, ClickZ is excited to extend a special offer to our readers 🎉
✅ Work at a brand or retailer? You can attend for FREE.
Just add our name “ClickZ” in the “how did you hear about us?” field when registering.
🔗 Register Here — Complimentary Brand/Retail Pass
💼 Not a brand or retailer? We’ve got you covered too.
🔗 Use this link to get 25% off your ticket
📍 Want to share your journey — or just chat about what’s next in retail?
📰 Want the inside track?
→ Subscribe to the Unofficially Lead Summit newsletter
See you in NY!
TOP VOICE
💭INSIGHTS FROM SABENA SURI
💭INSIGHTS FROM JUAN CAMPDERA
WHAT WE ARE LISTENING TO
🎙 ECOM GROWTH INSIDER
Why Most Brands Get Creatives Wrong (And How to Fix It)
Camilo Castaeda discusses the primary creative pitfalls hindering growth for eCommerce brands, emphasizing the need for customer-centric ad messaging and rigorous research rather than brand-focused content.
He explains how AI-generated creatives, while cost-efficient for testing, remain inferior to authentic human-driven content. For founders, adopting a media production mindset is essential to compete effectively in an evolving paid social landscape.
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