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Highlights from today’s newsletter:
Ulta’s growth playbook from Shoptalk 2025
4 ways media and entertainment companies are using Gemini
GPT-4o just replaced your creative team
EDITOR’S PICK
#EGC
Why B2B brands are letting employees take the mic
Brand pages are losing traction, and B2B marketers are starting to notice. On LinkedIn and TikTok, it’s employees—not companies—driving reach, credibility, and pipeline.
This piece breaks down why ClickUp’s chaotic team skits, Omnisend’s individual reflections, and CBIZ’s revenue-driven advocacy are outperforming polished brand posts. As one stat puts it: employee-shared content drives 8x more engagement than anything from corporate pages.
If your brand voice is flatlining, it might be time to hand the mic to the people behind it.
READ THE FULL INSIGHTS HERE
#EVENT INSIGHTS
Shoptalk 2025 may be over—but we’re not done yet.
Our coverage continues with fresh, behind-the-scenes insights you won’t find on the main stage. 
Yahoo’s fix?
One identity-led path across retailers like Home Depot and Costco Real-time POS data with In-Flight Sales Analysis One message, no team duplication
Commerce media doesn’t need more spend—it needs smarter scale.
Personalization driven by 44M+ loyalty members and Adobe
Agentic AI to free up creative time
Attribution models that match actual goals—not vanity metrics Follow us on LinkedIn for all the interview insight snippets
WHAT WE ARE READING
Disrupt or Be Disrupted? The Imperative to Redefine Marketing Production
The 2025 APR Trend Report reveals key shifts in marketing production, including AI advancements, influencer content prominence, and advertising consolidation, urging brands to adapt for efficiency and competitive advantage.
With budgets spread across diverse channels, AI offers optimization opportunities, emphasizing its integration to enhance content and engagement. Agencies must evolve, adopting modular services and fostering collaboration to meet growing client demands.
Walmart and Google Increase TikTok Spend Amid Uncertain Regulatory Environment
Advertisers like Coca-Cola and Comcast have raised their TikTok expenditures despite the app’s uncertain future in the U.S. Market analysis indicates that this strategy reduces competition and ad costs.
As regulatory discussions progress, confidence in TikTok’s U.S. operations grows, but recent leadership turnovers in its ads team pose challenges.
4 Ways Media and Entertainment Companies Are Using Gemini
Gemini’s AI capabilities on Google Cloud are transforming the media and entertainment industry by enhancing content adaptation, simplifying workflows, and personalizing customer experiences.
Companies benefit from automated translation, improved content searchability, and real-time audience insights, all enabling better engagement and market reach. WPP and FOX Sports utilize Gemini for targeted marketing and efficient content management, exemplifying its broad applicability and effectiveness.
TOP VOICE
INSIGHTS FROM PERFORMANCE MARKETING WORLD
INSIGHTS FROM ERIC STARK
INSIGHTS FROM JODY LEON
Is your CEO posting on LinkedIn 
If not, here are 3 reasons they should be: 
It sets an example for employees, encouraging them to get involved. A CEO can generate 98% more engagement than company page posts (source: DSMN8 data). 82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media (source: LinkedIn).
WHAT WE ARE LISTENING TO
MARKETING AGAINST THE GRAIN
GPT-4o Just Replaced Your Creative Team (For Free)
ChatGPT’s new image generation feature promises to reshape marketing by enabling endless variations of content creation and optimization. Its implications for marketing teams are profound, potentially decreasing reliance on traditional creative roles and requiring adaptation to AI-driven processes.
Businesses should prepare for compliance challenges and industry adjustments as these tools gain prominence.
Editorial
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