Halfway projects
Half a canoe is worth less than no canoe at all. On the other hand,
Attention and relevance are different
Reader attention and reader relevance are often confused, which can result in bad decisions. Marketers,
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The Recipe for Content That Creates Mental Availability
Key Takeaways If your company isn’t in a potential buyer’s initial consideration set, your
To be in charge
Every system, every bureaucracy and every organization creates boundaries. Sooner or later, we say, “I’d